About Elevate 360
Built by a working photographer who runs the dual model he teaches.
Elevate 360 is a 12-month business education program for portrait and wedding photographers. No theory. No guru playbooks. Just the systems Michael Anthony actually runs in his own studios, taught alongside the working sales, marketing, and operations specialists who run them with him.
The founder
Michael Anthony.
Michael runs two seven-figure portrait and wedding studios, one in the Dallas–Fort Worth metro and one in Southern California. He still shoots both. After more than a decade of being asked at conferences how he runs the dual model, he built Elevate 360 to teach it.
He speaks at Shutterfest, Imaging USA, and industry events nationwide on pricing, sales systems, and how to add portrait revenue alongside a wedding business without burning either one out. His next Shutterfest class: Booked Solid: Mastering Facebook Ads for High-Value Photography Clients.
- Runs 2 seven-figure portrait and wedding studios
- Studios in Dallas, TX and Southern California
- Over a decade teaching working photographers
- Still shoots weddings and portraits every year
Why Elevate 360 exists
Most photographers were taught how to shoot. Nobody taught them how to run a business.
Talented photographers stay stuck at the same revenue for years. Booked solid, still broke. Pricing feels like a guess. Marketing is one referral away from a slow season. Sales conversations feel awkward.
That is not a talent problem. It is a systems problem. Elevate 360 fixes the systems. Pricing, positioning, marketing, sales, client experience, and the operations that let you step away from your studio without revenue cratering.
26 bi-weekly live calls. 12 months. Six phases. The same systems Michael runs in his own studios.
Built for any photographer
You do not need to shoot weddings. You do not need to shoot portraits. Whether you run a wedding studio, a portrait studio, a boudoir studio, a family or newborn business, brand and commercial work, or a mix of all of them, the same systems apply. Pricing, marketing, sales, and operations work the same way whether your client is a bride, a CEO, or a mom booking her first session.
The team behind the program
Working photographers, not talking heads.
Michael and Jen are not retired. They are not selling courses full-time. They run the studios and systems they teach, every week, in real markets, with real clients.
Founder & lead instructor
Michael
Runs two seven-figure portrait and wedding studios in Dallas, Texas and Southern California. Still shoots both every year. Teaches pricing, marketing and Meta ads, the full sales system, in-person sales operations, and how to scale a studio without scaling chaos.
Teaches
- Pricing & packaging
- Marketing & Meta ads
- Sales system & IPS
- Hiring, SOPs & scale
Co-instructor
Jen
Boudoir specialist and co-owner of Marilyn Lou studio. Co-runs Elevate with Michael. Teaches niche positioning, brand voice, the full client experience, and how to build lifetime client value beyond the first booking.
Teaches
- Niche positioning
- Brand voice & messaging
- Client experience
- Referrals & lifetime value
Ready to see if Elevate 360 is the right fit?
Applications take about five minutes. We review every one personally and tell you straight up whether Elevate 360 is the right next step.