In this video, I share my experience using Evoto AI, a revolutionary retouching software that has the potential to change the way photographers work.

Evoto AI is a cloud-based software that uses artificial intelligence to automate many of the tedious and time-consuming tasks involved in retouching photos. This includes tasks such as skin smoothing, eye brightening, and body contouring.

I've been using Evoto AI for the past four months, and I've been blown away by the results. The software is incredibly easy to use, and it can produce professional-quality retouching in a fraction of the time it would take to do manually.

In the video, I demonstrate how to use Evoto AI to retouch a portrait. I start by applying a preset to the image, which gives it a good starting point. Then, I use the software's AI-powered tools to smooth the skin, brighten the eyes, and remove blemishes. I also use the software to adjust the color and contrast of the image.

The results are amazing. The software ha...

Introduction

Switching to an APS-C system from a full-frame camera seemed unlikely for me due to the perceived quality gap. But with the arrival of Fujifilm's XT3, followed by GFX50-s, I was smitten by Fujifilm colors, leading me to explore the new XH2. In this post, I will provide an in-depth analysis of the XH2, explaining why it has become an integral part of my photography toolkit.

Ergonomics and Build Quality

The XH2 filled the ergonomic void that was left by XT3 and 4 for a full-time wedding photographer. With its magnesium alloy body, weather sealing, and slightly larger build, it sits comfortably in hand. Physical controls like the dedicated ISO button, shutter speed dial, and mode dial enhance its user-friendliness, marking it as an efficient tool for photographers.

Image Quality

Boasting a 40MP APS-C sensor, the XH2 churns out images rich in detail and color. The X-Trans 5 Sensor ensures high-quality imagery despite the smaller sensor, promising better low light perfo...

We are thrilled to announce the release of our latest YouTube video: "Angelic Boudoir Behind the Scenes". This is a unique opportunity for photographers, and anyone intrigued by the creative process behind stunning photography, to gain insights into our meticulous planning and execution for a boudoir model shoot.

In this exclusive behind-the-scenes glimpse, we demystify the art and science of boudoir photography, highlighting not just the final product, but the journey that leads to it. We believe that understanding this journey can be invaluable to both aspiring and seasoned photographers.

Our video not only exhibits the model setups we employ but also delves into the 'why' behind each decision. From the lighting choices to the poses, from the props to the ambiance, every aspect of a shoot is carefully considered and strategically planned. It's this thoughtfulness that gives life to the art of boudoir photography.

You'll get a chance to see our team in action, working in syne...

As a professional wedding photographer, I've had the privilege to use a plethora of cameras throughout my career. Each one has its unique qualities, and all have contributed in some way to capturing those priceless moments that make a wedding day so special. Recently, I decided to take the Canon R3 for a spin and shared my experiences in a video, which you can find here. Here's a summary of my findings, perfect for those considering this camera for their wedding photography business.

From the moment I unboxed the Canon R3, I was struck by its robust yet ergonomic design. It seemed sturdy and well-constructed, with an intuitive layout that made it easy for me to adjust settings on the fly. The weight and balance were ideal, which is a crucial consideration for wedding photographers who often work long hours holding the camera.

When I started shooting with the Canon R3, the impressive speed immediately stood out. The camera's eye-control autofocus feature was a game-changer, enablin...

As technology continues to advance, the photography industry is not immune to change. One of the most significant developments in recent years is the rise of AI in photography. From image editing to automation, AI is transforming the way we capture and preserve memories.

For photographers, this can be both exciting and concerning. On one hand, AI offers the potential to enhance images and streamline processes. On the other hand, it raises questions about job security and the future of the industry.

In our latest video, we explore the impact of AI on portrait and wedding photography. From the latest advancements in technology to the concerns of photographers, we address all the questions on your mind. Whether you're a professional photographer or just starting out, this video provides valuable insights and helps you understand the future of the industry.

Some of the key topics covered in the video include:

• The latest advancements in AI technology in photography
• The potentia
...

Sales is a dirty word to creatives. In conjures images of a greasy haired used car salesman trying to twist people’s arms into buying things they don’t want to buy……But the reality of the situation is that every single business that is in business sells something.

So rather than run from the word sales, as photographer entrepreneurs, we need to learn to embrace the potential to help our clients make purchasing decisions.

The first step to that is to understand what solutions our clients are looking for from us. 

We sell one thing…..memory. 

Our goal is to document life’s moments for our clients…BUT if we are truly solving the problem of memory, then our JOB is to help our clients accomplish that solution, and we can typically do that through offering products like albums and artwork. 

Look, I don’t need to be captain obvious and tell you that photographers that offer products make more money than those that just shoot and burn, share, transfer, etc…..

But what I am here to do tod...

Change can be hard for creatives to adapt to. In fact, for some, it can be the source of a lot of stress. But the fact is that some of most successful business people in the world have learned to embrace is as part of a constant strategy of improvement. 

Last year we experienced a HUGE shakeup. For those of us in the wedding/event industry, we experienced change that has had (and will continue to have) massive impact on our industry. For those with enough experience, this type of change is nothing new, despite how drastic. If you think about our industry made the shift from film to digital, overcame the 2008 financial crisis, and now a world pandemic, you could say that seasoned photographers are well adapted to change. 


But today I don’t want to focus on large scale industry changes…..I want to focus on the micro changes that you make in your own business. 

As creatives, we tend to be creatures of habit. In fact, I would argue that creativity in an of itself is an antagonist to lo...

For those of you who have connected with us through our Elevate platform, you probably remember when I first reached out to you I asked you the question “what is the biggest question you have about running your photography business”

Without a doubt, the number one response that we get is “how do I increase my existing client base”

It's understandable that this would be a question that many of you have. Elevate is a place for you to be able to ask these questions and get actionable advice on how to become a better photographreneur……

So today I was teaching a class to a large room in Chicago at the Clickcon photo conference alongside some other amazing photographers, and I realized that there are so many others that struggle with this exact same thing. 

We live in a world that has an abundance of choices….specifically as it applies to us…choices on who they can pick to be their photographer. 

So when I get asked this question the first question that I ask back is …… “...

This blog post was part of our "Weekly Wisdom" Series, to sign up to receive advice like this weekly, use the form at the bottom of this page to subscribe.

Oftentimes in our business we only tend to look at WHY things happen when things are not going right, or as we expected. 

For instance, if a recent inquiry books a different photographer, you may look at WHY they booked them instead of you. You might compare your pricing to the other photographer, maybe your style, etc. 

But it's not often that we look at our business when things are going RIGHT to try to diagnose why people are choosing us, in order to build on those assets in our business. 

When I worked for LAPD, one of the department's core values was "Quality Through Continuous Improvement"

That was something that always stuck out to me as a future entrepreneur. 

So this month I was looking at our business and noticed a ton of new bookings. Our lead sources are more diverse than ever, and sales are 30% higher per job than...