Sales is a dirty word to creatives. In conjures images of a greasy haired used car salesman trying to twist people’s arms into buying things they don’t want to buy……But the reality of the situation is that every single business that is in business sells something.
So rather than run from the word sales, as photographer entrepreneurs, we need to learn to embrace the potential to help our clients make purchasing decisions.
The first step to that is to understand what solutions our clients are looking for from us.
We sell one thing…..memory.
Our goal is to document life’s moments for our clients…BUT if we are truly solving the problem of memory, then our JOB is to help our clients accomplish that solution, and we can typically do that through offering products like albums and artwork.
Look, I don’t need to be captain obvious and tell you that photographers that offer products...
Change can be hard for creatives to adapt to. In fact, for some, it can be the source of a lot of stress. But the fact is that some of most successful business people in the world have learned to embrace is as part of a constant strategy of improvement.
Last year we experienced a HUGE shakeup. For those of us in the wedding/event industry, we experienced change that has had (and will continue to have) massive impact on our industry. For those with enough experience, this type of change is nothing new, despite how drastic. If you think about our industry made the shift from film to digital, overcame the 2008 financial crisis, and now a world pandemic, you could say that seasoned photographers are well adapted to change.
But today I don’t want to focus on large scale industry changes…..I want to focus on the micro changes that you make in your own business.
As creatives, we tend to be creatures of habit. In fact, I would argue that creativity in an of...
For those of you who have connected with us through our Elevate platform, you probably remember when I first reached out to you I asked you the question “what is the biggest question you have about running your photography business”
Without a doubt, the number one response that we get is “how do I increase my existing client base”
It's understandable that this would be a question that many of you have. Elevate is a place for you to be able to ask these questions and get actionable advice on how to become a better photographreneur……
So today I was teaching a class to a large room in Chicago at the Clickcon photo conference alongside some other amazing photographers, and I realized that there are so many others that struggle with this exact same thing.
We live in a world that has an abundance of choices….specifically as it applies to us…choices on who they can pick to be their photographer.