The Elevate blog
Long-form, from a working studio.
Tactical breakdowns of ads, pricing, and sales. Frameworks behind the dual model. Case studies from photographers inside Elevate 360. Written from the studios we still run today.
May 25, 2026
What changed for working photographers this week
A federal judge shut down the "AI could have made it" copyright defense, a photographer sued the Copyright Office over a rejected AI-assisted image, and Google announced it is auto-upgrading search ads to AI Max in September.
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May 21, 2026
Stop trying to be a better photographer
Most working photographers are stuck because they keep sharpening the wrong skill. The fix is not better images. The fix is a better business behind the images.
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May 21, 2026
What changed for working photographers this week
Meta tightened ad rules again, Instagram is punishing reposts harder, Adobe is wiring Gemini into Lightroom, and the wedding booking calendar is loosening. Here is what to do about each.
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May 20, 2026
Welcome to the Elevate blog
What this blog is for, who it's for, and why we built it.
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May 20, 2026
Why I disappeared, and what I'm building now
A behind-the-scenes update on the studio rebuild, the second location, and why Elevate is back. Originally recorded for YouTube, revisited with where things stand today.
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