One Small Step to Help Make the Sale

by Courtney Tomey

 

If you’re running a successful wedding photography business, it’s likely you’re conducting in-person sales sessions.  And if you’re anything like me, you probably didn’t anticipate that your love of photography would somehow translate into you needing to be a sales person… the two skills don’t seemingly share much in common and if you don’t have a background in sales it can be really nerve-wracking.  But, there is a silver lining!  Sales don’t have to be scary, and there’s actually one trick that will not only help make you and your clients more comfortable in the sales room, but will lead to even bigger purchases.  We’re talking small talk.

The secret to being an excellent sales person is being able to make your clients feel at ease, and transcend the situation beyond an uncomfortable, high pressure sales situation.  The goal is to make it not feel like a sale at...

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How to Develop Vendor Relationships

business jennifer loizzi Feb 03, 2021

by Jennifer Loizzi

Are you struggling to build business relationships?  Are you wondering why other vendors aren't referring you instead of your competition?  Well, while being able to create beautiful images is important, it simply isn't enough.  I’m excited to share with you my tips on building strong vendor relationships. These vendors are not only a good source for referrals, but they are also business professionals we can bounce marketing ideas off of.  They have become our friends and make work so much more enjoyable. I know building vendor relationships is difficult, especially if you're a shy introvert like myself, but I’m going to tell you what we did to help us build these lasting relationships.  Here are five tips to help you connect and build relationships with vendors in your area.

Get out there and Introduce yourself!

Sounds easy enough right? So… why aren't you doing it!  I know it comes easier to some than others but...

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The Impact of Thank You Cards

business courtney tomey Jan 31, 2021

by Courtney Tomey

When your clients are planning their wedding, they have hundreds of options of wedding photographers to choose from, and a list of factors to consider before they place their full trust in a studio for their wedding day.  In our case, we are competing against thousands of Los Angeles wedding photographers, and even when a client has narrowed down their list and come to our studio for a meeting, we still have a lot of hurdles to overcome to not only book their wedding but to keep them as clients leading up to the wedding day.  Especially during the time of COVID, when so many clients are being faced with the tough decision of cancelling their events, there’s even more pressure to retain clients and keep them loyal to your studio throughout the year-long process leading up to their big day and long after.

So, knowing that your clients have so many options when it comes to who they trust with their big day, how do you show your clients that they mean...

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How to Create a Photography Business Plan

business michael anthony Jan 23, 2021

By Michael Anthony

Well, we survived, 2020 was a bitch, there is no getting around it. For those of you that are wedding photographers, especially in the coastal states, you no doubt experienced a business disruption unlike anything that you had ever seen before. 

But like I have been saying since the beginning of the pandemic....there is not just light at the end of the tunnel.....there is a supernova of shining opportunity. The pandemic cleared the way for the businesses that were able to adapt and hang on, however all of the clients that have been waiting for it to end have been quietly fighting for dates in the latter half of 2021. 

So the opportunity is there for those of you that are willing to wait for it. But as with any other year, if we want to succeed we have to have a plan. So today I am going to help you write your 2021 business plan if you haven’t had a chance to do it. 

I am a creative, why should I write a plan?

Simple.....just as the old adage...

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Weekly Roundup: Your Questions Answered Week 2

business weekly roundup Sep 22, 2020
 

Every week we cover popular topics submitted by our users, this week we were talking all about business.

In this video, Michael answers questions about pricing, branding, marketing, and more. 

Watch the full video and submit your photography questions to [email protected] to be featured on future weekly roundups.

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Dealing with Disruption in Your Photography Business

business Mar 16, 2020

Most photographers reading this have been photographers for less than ten years.  That means that very few have operated their business through a recession.  Recessions bring different economic rules and typically impact businesses the most during the first few months. 

Now I want to make sure that everybody understands that I am not predicting a slowdown due to the Coronavirus; however, there is certainly the possibility that it will happen.

If you look at the stock market for the last three years, you have seen all-time highs, historic quarterly gains, and an economic boom that we have never seen in our lifetimes.  The problem is that an economy like that will always have highs and lows, and at some point, if not in the immediate future, we will have a low.  I will say that the potential for the Coronavirus to create a recession is exceptionally high, so if you are a photographer and a business owner, then it's time to at least give it some thought.

There...

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