Elevate 360. Business education for working photographers.
The blueprint to a 7-figure studio.
For working wedding and portrait photographers who want to stop trading time for thin margins. Built by Michael Anthony, a working photographer who runs the dual model he teaches.
Real students. Real numbers.
“Mike integrated himself into my business and added $800,000 in less than 24 months. He didn't just teach me how to run a seven-figure studio. He taught me how to scale one.”
Rashaud Owens
+$800k
added in under 24 months
“I was booking weddings between $2,500 and $3,500. Now I'm consistently between $4,000 and $5,000. And I doubled my wedding volume in 12 months.”
George Pompilio
2x
wedding volume, +50% pricing
“I was already running a million-dollar wedding studio when I met Mike. I'm picky about who I learn from. He's the most systematic, methodical, knowledgeable mentor I've ever worked with.”
Joshua Rindner
$1M+
studio. Still hires Mike.
Why listen to Michael
A multi-7-figure studio owner teaching what he actually runs.
Michael Anthony runs two seven-figure portrait and wedding studios in Dallas, Texas and Southern California. He still shoots both. After more than a decade of being asked at conferences how he runs the dual model, he built Elevate 360 to teach it. He runs the program with Jen, a boudoir specialist and co-owner of Marilyn Lou studio.
- Runs 2 seven-figure portrait and wedding studios
- Studios in Dallas, TX and Southern California
- Over a decade teaching working photographers
- Speaker at Shutterfest, Imaging USA, and industry events nationwide
If this sounds familiar
You are working harder every year and the math is getting worse.
01
You're booked solid and still broke. Every weekend is wedding season and the bank account doesn't reflect it.
02
Pricing feels like a guess. Raise prices, lose leads, blame the market, lower prices, work more weddings, repeat.
03
Your only marketing is referrals and Instagram. You're one slow season away from panic.
04
Sales conversations are awkward. Half the inquiries ghost the second you send a price.
05
You shot 40 weddings last year. You missed your kid's birthday twice. You can't step away without revenue cratering.
06
Instagram coaches sell theory. You need someone who's currently doing what they teach.
That’s why Elevate 360 exists. The problem isn’t your talent. It’s that nobody taught you the business side. We do, across 12 months, using the same systems Michael runs in his own studios.
The dual-model approach
Two revenue streams, one studio.
Most wedding photographers run one product, one season, one risk pool. The dual model adds a portrait business alongside your weddings. Weddings keep your brand top-of-mind and pay the bills in peak season. Portraits pay in the off-months, run higher margins, and don’t care that you’ve already shot 30 weddings this year.
Weddings
Where your brand gets built.
- Premium weddings keep your social, SEO, and referral engine running.
- A great wedding client becomes a portrait client for the next 20 years. Engagement, family, kids, anniversaries.
- Wedding cash funds the portrait studio. The portrait studio buys back your off-season.
Portraits
Where your margin gets made.
- Portrait sessions don't care about Saturdays. They fill weekdays, evenings, and your slow months.
- In-person sales averages can run $3,000 to $8,000+ per client, with margins weddings can't touch.
- Repeat clients. Same family every year. Your calendar starts filling itself.
The 12-month curriculum
Six phases. One working studio at the end.
26 bi-weekly live calls across 12 months. You don’t just take notes. You ship real systems: a price sheet that converts, a marketing plan that runs on autopilot, a sales process you can hand to staff.
- 01
Phase 1 of 6
The Pivot
Position your studio so the right clients self-select in. We rebuild your brand voice, ideal client, and offer suite from the ground up.
- 02
Phase 2 of 6
Pricing That Converts
Price sheets that make $5,000 weddings and $5,000 portrait orders feel inevitable. Cost-based math, anchor strategies, and the package architecture from Michael's own studios.
- 03
Phase 3 of 6
Marketing That Fills the Calendar
Meta ads, SEO, content, and referrals. The full marketing system Michael runs in both studios. You leave with a pipeline that doesn't depend on Instagram's algorithm.
- 04
Phase 4 of 6
The Sales System
In-person sales walkthroughs straight from Michael's DFW sales floor. Consultation framework, objection handling, and how to stop quoting price over email.
- 05
Phase 5 of 6
Delivering the Experience
The full client journey: inquiry, consultation, shoot day, sales appointment, delivery. The automations and team hand-offs that scale without scaling chaos.
- 06
Phase 6 of 6
Scale and Systems
Hire, train, and offload. Org charts, SOPs, and the hand-off plan that lets you step away from your studio without revenue cratering.
A working studio you can step away from.
On camera, in their own words
Hear it from the photographers running it.
Rashaud Owens
“Mike added $800,000 to my business in less than 24 months.”
George Pompilio
“I doubled my weddings and raised my prices 50% in 12 months.”
Jamie Dee
“Worth every penny. We're so grateful for the change in our business.”
The community
Join the Inner Circle.
The free community for working portrait and wedding photographers. Direct access to Michael, the Elevate team, and a roster of students running the dual model. Content drops, ad breakdowns, and the conversation moves fast.
- Working photographers only. No hobbyists, no spectators.
- Direct Q&A with Michael and Jen.
- Templates, ad breakdowns, and behind-the-scenes content drops.
- The same room where current Elevate 360 students hang out.
Not ready for a call? Start here.
Get the free training.
A free training on the business systems behind a profitable photography studio: pricing, marketing, sales, and the operations Michael runs in his own studios. Works whether you shoot weddings, portraits, boudoir, families, brand, or any mix. Built for working photographers who are stuck. Skip it if you’re a hobbyist.
FAQ
The questions everyone asks.
Who is Elevate 360 for?+
Working portrait and wedding photographers earning $30,000 to $150,000 a year who are stuck. You can shoot. You can't seem to get the business side to compound. Most students come in wedding-heavy and want to add or transition into portrait work for higher margins.
Who is it NOT for?+
Brand-new photographers who haven't booked their first paid gig. Hobbyists looking for community without commitment. Anyone hoping for a magic Instagram hack instead of a business operating system.
How much time per week does it take?+
Plan on 3 to 5 hours a week. Two live calls every other week (about 90 minutes each), plus implementation time on whichever phase you're in. The students who get the biggest wins treat it like a job, not a course.
What does it cost?+
We don't list pricing publicly. Payment plans are available. Elevate 360 is application-based, and we review every application personally to make sure it's a fit before we talk numbers.
Do I need to shoot both weddings and portraits?+
No. Most students come in wedding-heavy and add portraits during the program. Some come in portrait-heavy. The framework works either way. What it requires is that you're a working photographer who's serious about scaling.
What kind of support do I get?+
26 live calls with Michael and Jen covering pricing, marketing and Meta ads, sales, in-person sales, client experience, and scale. A private community for Round 3 students. The templates, scripts, SOPs, and ad libraries Michael uses in his own studios.
When can I start?+
Right away. We've moved away from cohort rounds. Submit your application and, if it's a fit, we get you started on the next program intake. No waiting six months for the next round.
Last thing
Stop trading time for thin margins.
Apply for Elevate 360. We’ll review your application personally and reach out if it’s a fit. No pitch deck. No pressure. If it’s not right for you, we’ll tell you that too.